Cricket World Cup to feature Web3 fan app as ICC taps into NEAR blockchain
The International Cricket Council will leverage NEAR's Blockchain Operating System to power a Web3 fan engagement app during 2023 Cricket World Cup in India. The International Cricket Council has partnered with NEAR Foundation to build a blockchain -powered, Web3 fan engagement app for the 2023 Cricket World Cup in India, which promises to reach hundreds of millions of fans over the next six weeks. Cointelegraph spoke exclusively to ICC head of digital Chris Donovan and NEAR CEO Finn Bradshaw, who unpacked details of the Web3 mobile app that is aimed at driving fan engagement before, during and after matches at the global showpiece in India. Related: From cricket to crypto: AB de Villiers ventures into Web3 The ICC’s first foray into the world of Web3 was the creation of an NFT platform called FanCraze in 2022 that gave fans the ability to own highlights of historic moments from various ICC tournaments. Donovan said that it laid the foundation for future Web3 exploits: “We loved ...